Md. Mohsan Khudri
School of Business, Uttara University, Dhaka, Bangladesh
LiveDNA: 880.13280
Nighat Farjana
School of Business, Uttara University, Dhaka, Bangladesh
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How to cite this article
Md. Mohsan Khudri and Nighat Farjana, 2017. Identifying the Key Dimensions of Consumer-based Brand Equity
Model: A Multivariate Approach. Asian Journal of Marketing, 11: 13-20.
DOI: 10.3923/ajm.2017.13.20
URL: https://scialert.net/abstract/?doi=ajm.2017.13.20
DOI: 10.3923/ajm.2017.13.20
URL: https://scialert.net/abstract/?doi=ajm.2017.13.20