Wai Ki Liang
Division of Business and Management, BNU-HKBU United International College, 28 Jinfeng Road, Tangjiawan, Zhuhai, Guangdong Province,
People`s Republic of China
David Corkindale
The Ehrenberg Bass Institute for Marketing Science, University of South Australia, Adelaide, 5000 South Australia, Australia
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How to cite this article
Wai Ki Liang and David Corkindale, 2017. Word of Mouth or Price Matters in Quality Considerations. Asian Journal of Marketing, 11: 34-43.
DOI: 10.3923/ajm.2017.34.43
URL: https://scialert.net/abstract/?doi=ajm.2017.34.43
DOI: 10.3923/ajm.2017.34.43
URL: https://scialert.net/abstract/?doi=ajm.2017.34.43