Search engine optimization is the process of improving a website`s position so that the webpage comes up higher in the search results of major search engines. All search engines have a unique way of ranking the importance of a website. Some search engines focus on the content while others review Meta tags to identify who and what a web site`s business is. Most engines use a combination of Meta tags, content, link popularity, click popularity and longevity to determine a sites ranking. To make it even more complicated, they change their ranking policies frequently however this study will attempt to ensure that you now have the insiders know-how to ensure that your website (s) has the necessary ranking criteria to appeal to each individual search engines needs.