Mahmoud Mohammadian
Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran
Vahid Nasehifar
Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran
Seyed Mohammad Taghi Taghavifard
Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran
Amir Ghafourian Shagerdi
Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran
Faculty Member Imam Reza, International University Mashhad, Iran
PDF Fulltext XML References Citation
How to cite this article
Mahmoud Mohammadian, Vahid Nasehifar, Seyed Mohammad Taghi Taghavifard and Amir Ghafourian Shagerdi, 2015. Relationship between the Integratedness Criteria of Marketing Communication Tools and Consumer Based Brand Equity (CBBE) in Irans Food Industry. Journal of Applied Sciences, 15: 1120-1126.
DOI: 10.3923/jas.2015.1120.1126
URL: https://scialert.net/abstract/?doi=jas.2015.1120.1126
DOI: 10.3923/jas.2015.1120.1126
URL: https://scialert.net/abstract/?doi=jas.2015.1120.1126