Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research
Katharina Hutter and Stefan Hoffmann
Asian Journal of Marketing Volume 5, Number 2, 39-54, 2011
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Optimizing Interactive Marketing in Digital Television Systems
Asian Journal of Marketing Volume 5, Number 2, 55-62, 2011
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Anatomy of a Shopping Spree: Pretty Things Make Us Buy More
Asian Journal of Marketing Volume 5, Number 2, 63-63, 2011
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