Research Article
An Empirical Study to Construct a Systematic Model for Product Bundles
Department of International Business Management, Da-yeh University 168, University Rd., Dacun, Changhua, 51591, Taiwan, Republic of China
Hao-Wei Yang
Department of Marketing and Logistics Management, Chaoyang University of Technology, 168 Jifeng E. Rd., Wufeng District, Taichung 41349, Taiwan, Republic of China