Song Hao
School of Management Tianjin University, Henan University of Technology
Liu Li
School of Management Tianjin University, Henan University of Technology
Wang Xueqing
School of Ideological and Political Education, Henan University of Technology
Feng Jian
School of Management Tianjin University, Henan University of Technology
ABSTRACT
Brand is the life of an organization. Managers of Chinese private hospitals as a whole lack the concept of managing modern hospitals, management experience of operating modern hospitals as well as systematic promotion consciousness of hospital brand and long-term brand strategy thought. Empirical study on brand marketing management of Shanghai Yixin Medical Co., Ltd. is taken from the view point of brand capital analysis, popularity evaluation, straight universal cognition, brand loyalty evaluation and market situation evaluation, etc. Based on SWOT analysis, innovation strategy of commercial brand marketing mode for Shanghai Yixin Medical Co., Ltd. is proposed and includes service product strategy, 3C strategy, price strategy and channel strategy, etc.
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How to cite this article
Song Hao, Liu Li, Wang Xueqing and Feng Jian, 2013. Innovation Study on Commercial Brand Marketing Mode-Take Shanghai Yixin Medical Co., Ltd. for Instance. Information Technology Journal, 12: 6492-6496.
DOI: 10.3923/itj.2013.6492.6496
URL: https://scialert.net/abstract/?doi=itj.2013.6492.6496
DOI: 10.3923/itj.2013.6492.6496
URL: https://scialert.net/abstract/?doi=itj.2013.6492.6496