Research Article
Effects of Media Information Disclosure on Brand COO Perception of Chinese Consumers: Product Attributes-based Regulating Effect
School of Management, Fudan University, Shanghai, 200433, China
Jinping Liu
Institute of Brand Sciences, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China
Min Zhou
School of Management, China University of Mining and Technology, Xuzhou, Jiangsu, 221116, China
Feifei Liu
Institute of Brand Sciences, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China
Lin Lan
Institute of Brand Sciences, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China
Rui Zhang
Institute of Brand Sciences, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China