Huamei Sun
School of Management, Harbin Institute of Technology, Harbin, 150001, China
ABSTRACT
The development of information technology has far-reaching impact on peoples lifestyle. In the context of internet, trust plays an important role in consumers purchasing decision making process. Many researchers have conducted extensive studies of online consumer trust for many years, and the study of consumer trust issues from the perspective of online word of mouth has become a hotspot of concern to researchers and enterprises. This study looks at the moderating role of online word of mouth on the relationship between website attributes and consumer trust. The study also proposes some effective online word of mouth marketing strategies in the context of e-commerce.
PDF References Citation
How to cite this article
Huamei Sun, 2013. Moderating Role of Online Word of Mouth on Website Attributes and Consumer Trust in E-commerce Environment. Journal of Applied Sciences, 13: 2316-2320.
DOI: 10.3923/jas.2013.2316.2320
URL: https://scialert.net/abstract/?doi=jas.2013.2316.2320
DOI: 10.3923/jas.2013.2316.2320
URL: https://scialert.net/abstract/?doi=jas.2013.2316.2320
REFERENCES
- Baek, H., J. Ahn and Y. Choi, 2012. Helpfulness of online consumer reviews: Readers objectives and review cues. Int. J. Electronic Commerce, 60: 99-126.
Direct Link - Brown, J., A.J. Broderick and N. Lee, 2007. Word of mouth communication within online communities: Conceptualizing the online social network. J. Interact. Market., 11: 2-20.
CrossRefDirect Link - Cui, G., H.K. Lui and X. Guo, 2012. The effect of online consumer reviews on new product sales. Int. J. Electronic Commerce, 17: 39-58.
CrossRefDirect Link - Feng, J. and P. Papatla, 2011. Advertising: Stimulant or suppressant of online word of mouth? J. Interactive Market., 25: 75-84.
CrossRefDirect Link - Garg, R., M.D. Smith and R. Telang, 2011. Measuring information diffusion in an online community. J. Manage. Inform. Syst., 28: 11-38.
CrossRefDirect Link - Greiner, M. and H. Wang, 2010. Building consumer-to-consumer trust in e-finance marketplaces: An empirical analysis. Int. J. Electronic Commerce, 15: 105-136.
CrossRef - Huang, J.H., T.T. Hsiao and Y.F. Chen, 2012. The effects of electronic word of mouth on product judgment and choice: The moderating role of the sense of virtual community. J. Applied Soc. Psychol., 42: 2326-2347.
CrossRefDirect Link - Hung, K.H. and S.Y. Li, 2007. The influence of ewom on virtual consumer communities: Social capital, consumer learning and behavioral outcomes. J. Advertis. Res., 47: 485-495.
CrossRef - Jansen, B.J., M. Zhang, K. Sobel and A. Chowdury, 2009. Twitter power: Tweets as electronic word of mouth. J. Amer. Soci. Inform. Sci. Technol., 60: 2169-2188.
CrossRef - Khare, A., L.I. Labrecque and A.K. Asare, 2011. The assimilative and contrastive effects of word-of-mouth volume: An experimental examination of online consumer ratings. J. Retail., 87: 111-126.
CrossRefDirect Link - Li, J. and L. Zhan, 2011. Online persuasion: How the written word drives wom evidence from consumer-generated product reviews. J. Adv. Res., 51: 239-257.
Direct Link - Royo-Vela, M. and P. Casamassima, 2011. The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word-of-mouth advertising The ZARA case. Online Inform. Rev., 42: 517-542.
CrossRef - Rob, R. and A. Fishman, 2005. Is bigger better? Customer base expansion through word-of-mouth reputation. J. Political Economy, 113: 1146-1175.
Direct Link - Rodek, J., D. Sekulic and M. Kondric, 2012. Dietary supplementation and doping-related factors in high-level sailing. J. Int. Soc. Sports Nutr., Vol. 9.
CrossRef - Kim, S.H., N. Park and S.H. Park, 2013. Exploring the effects of online word of mouth and expert reviews on theatrical movies' box office success. J. Youth Stud., 16: 98-114.
CrossRef - Sun, T., S. Youn, G. Wu and M. Kuntaraporn, 2006. Online word-of-mouth (or mouse): An exploration of its antecedents and consequences. J. Comput.-Med. Commun., 11: 1104-1127.
CrossRef - Utz, S., 2009. Egoboo' vs. altruism: The role of reputation in online consumer communities. New Media Soc., 11: 357-374.
CrossRefDirect Link - Martin, W.C. and J.E. Lueg, 2013. Modeling word-of-mouth usage. J. Bus. Res., 66: 801-808.
CrossRefDirect Link