Xu Wei
Department for Electronic Commerce, Faculty of Markenting Management, Wuhan Yangtze Business University, 430065, Wuhan, Hubei, PR China
Huang Jin Hong
Department for Electronic Commerce, Faculty of Markenting Management, Wuhan Yangtze Business University, 430065, Wuhan, Hubei, PR China
ABSTRACT
In order to identify and analyze the micro blogging opinion leaders of quality circle, the researchers select 100 micro bloggers, with label of quality and high follower number on Sina micro blog, as an object to study current situation of micro blogging circle by social network analysis methods. According to the matrix constructed by micro blogger, the opinion leaders can be found by community diagram, indegree of centrality, cohesive subgroup activity. Quality micro blogging circle have formed micro blogging knowledge network centered on opinion leaders which can be divided into celebrity and experts. For the opinion leaders, the quality of micro article significantly affects the number of followers.
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How to cite this article
Xu Wei and Huang Jin Hong, 2013. Micro Blogging Opinion Leaders of Quality Circle Based on Social
Network Analysis and Mining. Journal of Applied Sciences, 13: 3698-3704.
DOI: 10.3923/jas.2013.3698.3704
URL: https://scialert.net/abstract/?doi=jas.2013.3698.3704
DOI: 10.3923/jas.2013.3698.3704
URL: https://scialert.net/abstract/?doi=jas.2013.3698.3704
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