Charbel M. El Khoury
Holy Spirit University of Kaslik, Faculty of Business and Commercial Sciences, Jounieh, Lebanon
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Elie E. Sayegh
Holy Spirit University of Kaslik, Faculty of Business and Commercial Sciences, Jounieh, Lebanon
Adel F. Al Alam
Holy Spirit University of Kaslik, Faculty of Business and Commercial Sciences, Jounieh, Lebanon
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How to cite this article
Charbel M. El Khoury, Elie E. Sayegh and Adel F. Al Alam, 2017. Interplay of Mediating Factors in the Relationship between Greenwashed Labels and Consumers' Trust. Asian Journal of Marketing, 11: 44-53.
DOI: 10.3923/ajm.2017.44.53
URL: https://scialert.net/abstract/?doi=ajm.2017.44.53
DOI: 10.3923/ajm.2017.44.53
URL: https://scialert.net/abstract/?doi=ajm.2017.44.53