Yi Zhang
School of Management, Fudan University, Shanghai, 200433, China
Jinping Liu
School of Commonality Management, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China
Lin Lan
Institute of Brand Sciences, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China
Rui Zhang
Institute of Brand Sciences, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China
Feifei Liu
Institute of Brand Sciences, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China
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How to cite this article
Yi Zhang, Jinping Liu, Lin Lan, Rui Zhang and Feifei Liu, 2014. Effects of Brand Value Commitment on Consumer Perception and Brand Loyal. Information Technology Journal, 13: 443-451.
DOI: 10.3923/itj.2014.443.451
URL: https://scialert.net/abstract/?doi=itj.2014.443.451
DOI: 10.3923/itj.2014.443.451
URL: https://scialert.net/abstract/?doi=itj.2014.443.451