Consumers Awareness, Perceived
Ease of Use toward Information Technology Adoption in 3G Mobile Phones
Usages in India
Manivannan Senthil Velmurugan and Masa Sakthi Velmurugan
Asian Journal of Marketing Volume 8, Number 1, 1-23, 2014
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Role of Shopping Motives, Age and Gender in Evaluating Retail Atmospheric Cues
Z. Ozdamar Ertekin, G. Bayraktaroglu and N. Gurkaynak
Asian Journal of Marketing Volume 8, Number 1, 24-43, 2014
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Interplay of Brand Origin and Product Origin on Persuasion
Sangwon Lee and Xin He
Asian Journal of Marketing Volume 8, Number 1, 44-53, 2014
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