Liu Liang
College of Management and Economics, Tianjin University, 300072, Tianjin, China
Mao Zhao-Fang
College of Management and Economics, Tianjin University, 300072, Tianjin, China
Wu Yue
College of Management and Economics, Tianjin University, 300072, Tianjin, China
Li Xiao-Mei
College of Management and Economics, Tianjin University, 300072, Tianjin, China
ABSTRACT
Focusing on online pre-sale research, this study utilizes principle of economics to explain the reasons for the existence of pre-sale mechanism and study the impact of customer's time preference factor and social preference factor on online pre-sale mechanism. The simulation of online pre-sale mechanism based on Anylogic software is made and the correctness and feasibility of the system is verified.
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How to cite this article
Liu Liang, Mao Zhao-Fang, Wu Yue and Li Xiao-Mei, 2013. Pre-sale Mechanism Based on Customer Behavior under E-commerce Environment. Information Technology Journal, 12: 5877-5884.
DOI: 10.3923/itj.2013.5877.5884
URL: https://scialert.net/abstract/?doi=itj.2013.5877.5884
DOI: 10.3923/itj.2013.5877.5884
URL: https://scialert.net/abstract/?doi=itj.2013.5877.5884
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