Research Article
Consumer Acceptance of Mobile Marketing through Mobile Phones: A Case Study of South African University Students
Department of Business Management, School of Management Sciences, University of Venda, P Bag X5050, 0950 Thohoyandou, South Africa
Armstrong Kadyamatimba
Department of Business Information Systems, School of Management Sciences, University of Venda, P Bag X5050, 0950 Thohoyandou, South Africa
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Stanislous Zindiye
Department of Business Management, School of Management Sciences, University of Venda, P Bag X5050, 0950 Thohoyandou, South Africa
Tererai Chibonda
Department of Business Information Systems, School of Management Sciences, University of Venda, P Bag X5050, 0950 Thohoyandou, South Africa