Information Technology Journal1812-56381812-5646Asian Network for Scientific Information10.3923/itj.2011.1186.1193ShiehMing-Yuan ChiouJuing-Shian HuChia-Jung 62011106This study has proposed an agent system which consists of a humanized interface, a shopping behavior analysis system and an intelligent consulter system, for shopping assistance. Consumers could make an appropriate decision fastly from a plethora of cyber-information through the shopping assistant agent. The humanized interface which is designed as similar as a clever salesclerk, aims to provide the fittest purchasing suggestion for the user. The user will be asked to set up their personal profile initially; then the GA-based behavior analysis subsystem will infer the shopping tendency of the user according to his/her past consumption records and related consumer information. The consulter subsystem consists of a fitting interactive machine to lead the user to conclude a satisfactory transaction. From the proposed experimental results, it is seen that the intelligent agent system not only improves the shopping quality but also increases purchasing desires of consumers.]]>Chiou, J.S., M.Y. Shieh, K.Y. Wang and Y.C. Hu,201011109113Darooei, A. and M.R. Khayyambashi,20109224235Jarjes, A.A., K. Wang and G.J. Mohammed,2010916531658Li, X.S. and H.J. Fang,200987782Liang, Z., X. Ma, F. Fang and S. Zhu,2010915851597Liao, H.C. and P.C. Lee,2010915711584Mehrjerdi, H., M. Saad, J. Ghommam and A. Zerigui,2010915571570Michalski, R.S. and R.L. Chilausky,198042234Quinlan, J.R.,1986181106Yufeng, S., Z. Chunjie and L. Zheng,201110736747Yuan, X., C.X. Zhao and Z.M. Tang,201092733Idris, M.Y.I., E.M. Tamil, Z. Razak, N.M. Noor and L.W. Kim,20098114127