Information Technology Journal1812-56381812-5646Asian Network for Scientific Information10.3923/itj.2014.452.460ZhangYi LiuJinping ZhouMin LiuFeifei LanLin ZhangRui 32014133A large body of evidence has demonstrated that COO stereotype
is a typical cognitive bias of Chinese consumers, how to inhibit the stereotype
is an important research proposition. This study tends to choose information
of two product-related attributes and information of two non-product-related
attributes through reports materials of negative information of foreign brands
in media in recent years to constitute four experimental groups. It finds that
the negative information involving quality and price profiteering is of significant
inhibition on quality evaluation, attitude preference and purchase intention
of subjects on specific foreign brands while the negative information involving
commercial bribery is not of significant inhibition, which shows that the inhibition
on specific foreign brand preference by negative information of foreign brands
is related to differences of product attributes. The inhibition on subjects
quality evaluation, attitude preference and purchase intention of abstract foreign
brands by negative information involving food quality is significantly higher
than by information of notebook quality, price profiteering and commercial bribery,
which shows food safety is of the highest accessibility. Meanwhile, the quality
evaluation, attitude preference and purchase intention of specific foreign brands
by subjects are lower than those of specific local brands, which shows a significant
inhibition on foreign brand preference and local brand bias by negative information
of foreign brands.]]>An, D.M.,2008129512Cui, G. and Q. Liu,2001984106D'Angelo, P.,200252870888Defleur, M.L. and B.R. Sandra,1989Entman, R.M.,1993435158Hu, K.Q. and K.G. Dickerson,199788104114Kotler, P.,1988Kunda, Z.,1999Lee, W.N., J.Y. Hong and S.J. Lee,200322487510Li, Z.G., S. Fu and L.W. Murray,199710115139Liu, J., Y. Zhang, L. Lan, R. Zhang and F. Liu,20137412421Scheufele, D.A.,199949103124Sin, L.Y.M., S.C. Ho and S.L.M. So,2000123765Smyczek, S. and M. Glowik,20111099118Song, Y. and C. Shui,200424145Wang, H.Z.,20065248265Wang, H.Z. and P. Zhao,200417582Wang, P., G.J. Zhuang and Q. Peng,201012833Xue, K. and H. Liang,200911318Yi, M. and J. Guo,20091294102Yu, J.H. and G. Albaum,200055891899Zhang, Z.,200933232Zhu, L., S. Wang and X.W. Lu,20039122128Zhuang, G., N. Zhou and L. Zhou,200678594