Muhammad Iqbal Zafar
Department of Rural Sociology, University of Agriculture Faisalabad
Saif-ur-Rehman
Social Sciences Division, Pakistan Agricultu al Research Council, Islamabad, Pakistan
Saif abbasi
Social Sciences Division, Pakistan Agricultu al Research Council, Islamabad, Pakistan
Waqar Malik
Social Sciences Division, Pakistan Agricultu al Research Council, Islamabad, Pakistan
Afrah Zaheer
Department of Rural Sociology, University of Agriculture Faisalabad
ABSTRACT
Media influence social components of human personality. It mainly focuses how human feelings and emotions can be altered or changed. This paper examines the impact of mass media on young generation. The study was conducted in three colonies of Faisalabad City with a random sample of 150 respondents. It was concluded that mass media, especially the electronic media and Internet are making young generation irreligious, aggressive and materialistic. Media promotes fashion phobia and vulgarity. The study findings also demonstrate that media increased awareness about political, social and environmental issues. It contributed in business promotion and in improving standard of living.
PDF References Citation
How to cite this article
Muhammad Iqbal Zafar, Saif-ur-Rehman, Saif abbasi, Waqar Malik and Afrah Zaheer, 2003. Impact of Mass Media on Young Generation. Information Technology Journal, 2: 83-86.
DOI: 10.3923/itj.2003.83.86
URL: https://scialert.net/abstract/?doi=itj.2003.83.86
DOI: 10.3923/itj.2003.83.86
URL: https://scialert.net/abstract/?doi=itj.2003.83.86