Chen Yang
School of Management, Jiangsu University, Zhenjiang, Jiangsu, 212013, China
Gao Xin
School of Management, Jiangsu University, Zhenjiang, Jiangsu, 212013, China
Wang Ran
School of Management, Jiangsu University, Zhenjiang, Jiangsu, 212013, China
Jiang Kai
Department of Electrical Engineering and Automation, Jingjiang College of Jiangsu University, Zhenjiang, Jiangsu 212013, China
Li Ming-Xing
School of Management, Jiangsu University, Zhenjiang, Jiangsu, 212013, China
ABSTRACT
Agent is one of marketing forms. The marketing agents are playing the important roles in Chinas Petrochemical industry. The corresponding research is short of the systematic, deep and concrete data and cases. Based on the statistics data and interviews in Shanghai Point Company, there are numerous agents marketing management problems including little competitive advantages, poor financing, wrong marketing ideas, few outstanding marketing staffs, unscientific management and huge marketing risks. So the agent-related marketing management strategies are given, including clear market positioning, enhancing financing capacity, improving the marketing team building and strengthening human resources management. The countermeasures can improve the core competency in Shanghai Point Company.
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How to cite this article
Chen Yang, Gao Xin, Wang Ran, Jiang Kai and Li Ming-Xing, 2013. Marketing Management Strategies for Agents-Taking Point Company as an Example. Information Technology Journal, 12: 5606-5610.
DOI: 10.3923/itj.2013.5606.5610
URL: https://scialert.net/abstract/?doi=itj.2013.5606.5610
DOI: 10.3923/itj.2013.5606.5610
URL: https://scialert.net/abstract/?doi=itj.2013.5606.5610