Beiling Ma
School of Business, Central South University, Changsha, 410083, China
Lujun Su
School of Business, Central South University, Changsha, 410083, China
Yajun Ding
The Data Analysis Center of Renmin University Economic Forum, Beijing, 100089, China
Xiaoqing Hu
School of Materials Science and Engineering, Central South University, Changsha, 410083, China
ABSTRACT
Based on the stakeholder theory, the cognitive-emotional-behavioral theory and the social exchange theory, this study constructs an effect mechanism model of destination social responsibility on resident support for tourism development which takes resident benefits and trust as mediators. Through surveying the residents of the ancient Fenghuang City of Hunan, a famous ancient destination in China, to get the basic data, the Structural Equation Model (SEM) method is adopted to conduct an empirical test on the theory model. The empirical research results show that destination social responsibility has a significant, direct and positive effect on resident benefits and trust and an indirect impact on resident support for tourism development through resident benefits and trust. Resident benefits and trust have a significant and positive influence on resident support for tourism development respectively which proves their full mediating roles in the influence of destination social responsibility on resident support for tourism development. The study also points out the research limitations and future research directions.
PDF References Citation
How to cite this article
Beiling Ma, Lujun Su, Yajun Ding and Xiaoqing Hu, 2013. Understanding the Relationships among Destination Social Responsibility, Resident
Benefits, Trust and Support for Tourism Development. Information Technology Journal, 12: 5947-5954.
DOI: 10.3923/itj.2013.5947.5954
URL: https://scialert.net/abstract/?doi=itj.2013.5947.5954
DOI: 10.3923/itj.2013.5947.5954
URL: https://scialert.net/abstract/?doi=itj.2013.5947.5954
REFERENCES
- Butler, J.K., 1983. Reciprocity of trust between professionals and their secretaries. Psychol. Rep., 53: 411-416.
CrossRef - Carroll, A.B., 1979. A three-dimensional conceptual model of corporate performance. Acad. Manage. Rev., 4: 497-505.
CrossRefDirect Link - Castaldo, S., F. Perrini, N. Misani and A. Tencati, 2009. The missing link between corporate social responsibility and consumer trust: The case of fair trade products. J. Bus. Ethics, 84: 1-15.
CrossRef - Chaudhuri, A. and M.B. Holbrook, 2001. The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. J. Market., 65: 81-93.
CrossRefDirect Link - Creyer, E.H., 1997. The influence of firm behavior on purchase intention: do consumers really care about business ethics? J. Consum. Marketing, 14: 421-432.
CrossRef - Doney, P.M. and J.P. Cannon, 1997. An examination of the nature of trust in buyer-seller relationships. J. Market., 61: 35-51.
CrossRefDirect Link - Dwyer, F.R., P.H. Schurr and S. Oh, 1987. Developing buyer-seller relationships. J. Market., 51: 11-27.
CrossRefDirect Link - Dyer, P., D. Gursoy, B. Sharma and J. Carter, 2007. Structural modeling of resident perceptions of tourism and associated development on the Sunshine Coast, Australia. Tourism Manage., 28: 409-422.
CrossRef - Gursoy, D. and K.W. Kendall, 2006. Hosting mega events: Modeling locals' support. Ann. Tourism Res., 33: 603-623.
CrossRefDirect Link - Gursoy, D. and D.G. Rutherford, 2004. Host attitudes toward tourism: An improved structural model. Ann. Tourism Res., 31: 495-516.
CrossRefDirect Link - Keeling, K., P. McGoldrick and S. Beatty, 2010. Avatars as salespeople: Communication style, trust and intentions. J. Bus. Res., 63: 793-800.
CrossRef - Keh, H.T. and Y. Xie, 2009. Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment. Ind. Market. Manage., 38: 732-742.
CrossRefDirect Link - Kim, M.J., N. Chung and C.K. Lee, 2011. The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea. Tourism Manage., 32: 256-265.
CrossRef - Krystallis, A. and G. Chryssohoidis, 2005. Consumers willingness to pay for organic food: Factors that affect it and variation per organic product type. Br. Food J., 107: 320-343.
CrossRef - Lee, C., S.K. Kang, P. Long and Y. Reisinger, 2010. Residents' perceptions of casino impacts: A comparative study. Tourism Manage., 31: 189-201.
CrossRef - Maignan, I. and O.C. Ferrell, 2001. Corporate citizenship as a marketing instrument: Concepts, evidence and research directions. Eur. J. Market., 35: 457-484.
CrossRef - Maignan, I. and O.C. Ferrell, 2004. Corporate social responsibility and marketing: An integrative framework. J. Acad. Market. Sci., 32: 3-19.
CrossRef - Milman, A. and A. Pizam, 1988. Social impacts of tourism on Central Florida. Ann. Tourism Res., 15: 191-204.
CrossRef - Nicholas, L.N., B. Thapa and Y.J. Ko, 2009. Residents' perspectives of a world heritage site: The pitons management area, St. Lucia. Ann. Tourism Res., 36: 390-412.
CrossRefDirect Link - Nunkoo, R. and D. Gursoy, 2012. Resident's support for tourism: An identity perspective. Ann. Tourism Res., 39: 243-268.
CrossRef - Nunkoo, R. and H. Ramkissoon, 2010. Gendered theory of planned behaviour and residents' support for tourism. Curr. Issues Tourism, 13: 525-540.
CrossRef - Perdue, R.P., P.T. Long and L. Allen, 1990. Resident support for tourism development. Ann. Tourism Res., 17: 586-599.
CrossRef - Pirsch, J., S. Gupta and S.L. Grua, 2007. A framework for understanding corporate social responsibility programs as a continuum: An exploratory study. J. Bus. Ethcis, 70: 125-140.
CrossRef - Pivato, S., N. Misani and A. Tencati, 2008. The impact of corporate social responsibility on consumer trust: The case of organic food. Bus. Ethics: Eur. Rev., 17: 3-12.
CrossRef - Raimondo, M.A., G.N. Miceli and M. Costabile, 2008. How relationship age moderates loyalty formation: The increasing effect of relational equity on customer loyalty. J. Serv. Res., 11: 142-160.
CrossRef - Sen, S. and C.B. Bhattacharya, 2001. Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. J. Marketing Res., 38: 225-243.
Direct Link