Mu jiankang
School of Management, Henan University of Technology, Zhengzhou,Henan45001, China
ABSTRACT
How to maximize the information is a very important problem for the decision-makers. Apriori algorithm based on association rules of data mining technology has been employed as the research instrument. This study analyzes the definition of association rules and apriori algorithm, studies the process of apriori algorithm, make an empirical analysis on the consumer's purchase behavior. The experimental results show that apriori algorithm is an important technology to help managers make accurate decision. In this study, author also built a model to identify frequency of the customer behavior.
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How to cite this article
Mu jiankang, 2013. Application of Apriori Algorithm to Customer Analysis. Information Technology Journal, 12: 6497-6501.
DOI: 10.3923/itj.2013.6497.6501
URL: https://scialert.net/abstract/?doi=itj.2013.6497.6501
DOI: 10.3923/itj.2013.6497.6501
URL: https://scialert.net/abstract/?doi=itj.2013.6497.6501
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