Zhu Yongfei
School of Management Tianjin University, Tianjin, 300072, China
Yu Yu
School of ideological and political education, Henan University of Technology, Tianjin, China
Li Congdong
School of Management Tianjin University, Tianjin, 300072, China
ABSTRACT
In the post industrial era, machine tool products have determined technological level of manufacturing industry for high-end equipments. Research Method: Hand out questionnaire in Changzhou market and take empirical analysis on customer constitute and customer procurement process in Changzhou target market. Indication of Research Results: Private customers share nearly 90% market and new customers for 64%. New customers obtain product information via recommendation of regular customers and quality performance is the first factor taken into consideration when the customers purchase machine tools. Aim to investigation and analysis results, marketing mix strategy of Huhong machine tool in Changzhou market has been brought forward and mainly includes channel strategy, promotion strategy and Customer Relationship Management (CRM) strategy.
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How to cite this article
Zhu Yongfei, Yu Yu and Li Congdong, 2013. Development Countermeasure of Huhong Machine Tool Based on Marketing Management
Theory in Changzhou Market. Information Technology Journal, 12: 6537-6542.
DOI: 10.3923/itj.2013.6537.6542
URL: https://scialert.net/abstract/?doi=itj.2013.6537.6542
DOI: 10.3923/itj.2013.6537.6542
URL: https://scialert.net/abstract/?doi=itj.2013.6537.6542
REFERENCES
- Yu, W.D. and S.S. Lo, 2009. Patent analysis-based fuzzy inference system for technological strategy planning. Automation Construct., 18: 770-776.
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