Hua Lei
School of Economics and Management, Southeast University, Nanjing, China
Wang Wenping
School of Economics and Management, Southeast University, Nanjing, China
Yu Chunjie
School of Business, Linyi University, Linyi, China
ABSTRACT
This study establishes a simulation model of enterprise transformation to study the impact of external environmental turbulence on enterprise transformation strategy. The result shows that the optimal degree of enterprise transformation declines as the level of external environmental turbulence rises. Further analysis indicates the reason of this result: First, with higher degree of transformation, enterprises could get more new capabilities that match the external environmental requirement; second, the value of new abilities obtained in the transformation process could also be reduced by constant external environmental turbulence.
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How to cite this article
Hua Lei, Wang Wenping and Yu Chunjie, 2013. Impact of External Environmental Turbulence on Enterprise Transformation Strategy. Information Technology Journal, 12: 7971-7976.
DOI: 10.3923/itj.2013.7971.7976
URL: https://scialert.net/abstract/?doi=itj.2013.7971.7976
DOI: 10.3923/itj.2013.7971.7976
URL: https://scialert.net/abstract/?doi=itj.2013.7971.7976
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