Research Article
Effects of Brand Value Commitment on Consumer Perception and Brand Loyal
School of Management, Fudan University, Shanghai, 200433, China
Jinping Liu
School of Commonality Management, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China
Lin Lan
Institute of Brand Sciences, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China
Rui Zhang
Institute of Brand Sciences, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China
Feifei Liu
Institute of Brand Sciences, Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China