Research Article
Effects of Customer-value Perception and Anticipation on Relationship Quality and Customer Loyalty in Medical Tourism Services Industry
Department of Business Administration, National Chung Cheng University, 168, University Rd., Min-Hsiung, Chia-Yi, Taiwan
M.J. Hsieh
Department of Business Administration, National Chung Cheng University, 168, University Rd., Min-Hsiung, Chia-Yi, Taiwan
A.P. Yu
Department of Business Administration, National Chung Cheng University, 168, University Rd., Min-Hsiung, Chia-Yi, Taiwan